Sam Gerace

Mr. Gerace is currently the CEO of Veritix, a state-of-the-art digital ticketing, event marketing, and relationship management solutions provider for the sports and live entertainment industries. A successful three-time entrepreneur, Gerace was the founder of Be Free (Nasdaq:BFRE), a comprehensive Internet marketing information services company processing over $2 billion in annual commerce transactions for leading retail and consumer businesses. He founded the company in 1996, and was CEO, CTO and a Director, heading the company's Operations, Development and Product Strategy. In 2002 the company merged with ValueClick, Inc. (Nasdaq:VCLK), an advertising and marketing information service company for leading retail and consumer businesses, where he served as Executive Vice President, CTO and on the Board of Directors.  

Prior to Be Free, Gerace founded PCX Consulting, Inc., which offered marketing information systems for industry and retail business, and PCX Information Systems, Inc., which offered direct marketing software for the public-utility industry.

Gerace served as Entrepreneur in Residence with Jumpstart, Inc., an Ohio corporation whose mission is to accelerate the growth of early stage businesses and ideas into venture-ready companies. In that capacity he worked with a portfolio of early-stage companies, assisting them through the seed and growth stages. Gerace earned a B.A. in Biochemistry from Harvard University, and an MBA in Executive Management from the Weatherhead School of Management at Case Western
Reserve University.